Tag Archives: Buying Habits

Consumer Buying Habits and Design

In a recent episode of the Podcast HBR IdeaCast titled “Authenticity”a comment was made relating consumer buying habits with authenticity:
“Consumers buy in their own self-image.”  
I feel a parallel can be drawn from the concept of Authenticity to Product Design.  I have been in the website business for years.  Over and over Management struggles with [...]

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